Local SEO Campaigns
For Local SEO to be effective there are a number of important factors that need to be addressed. These are the things we’ll do for you when you engage us to handle your Local SEO campaign:
We’ll sit down with you for a chat so that we can understand your goals and the nature of your business. First of all we’ll discuss in detail your business and the industry in which it operates. We’ll talk about where you’ve come from and where you hope to go, and how your website should play a part in this. In addition we’ll consider your competitors (both on and offline), any keywords for which you want to rank in the search engines, any social media strategy you may have, other presences or mentions that you may have online (including reviews of your business from third parties), and which other sites are presently linking to you.
We’ll carry out an SEO audit of your site to discover the strengths and weaknesses of your present SEO setup. This comprehensive audit is designed to give us an overview of how your site has performed in the past as well as giving an idea of what needs to be done to give it the best chance of increasing its visibility online. In particular we will look at the traffic history of the site, its index history in Google’s listings, its accessibility, its backlink profile, and the website architecture and coding, and will then prepare our recommendations about how we think your SEO campaign should proceed.
We’ll research the ideal search keywords, including regional and geographic phrases, for you to use to find the best customers for your business. These are the keywords for which your individual webpages will be optimised and which will normally appear in the headline and content of the page as well as in the title and meta description (which is the wording that appears in the search engine results). Choosing the correct keywords is crucial for your business as they can not only help to match your website to the search query of a user, but can also help the search engines to understand what your site is all about which can be very beneficial in enabling it to rank for a variety of other search terms.
We’ll set up and optimise your local business search listings on Google+ Local, Yahoo! Local and Bing Places For Business. These are very important places to list your business because all three of the search engines place a great deal of priority on local search and offer these listings as a platform to help businesses promote themselves to their local market. The details presented here play a huge part in enabling a business to appear in local listings and map results, and a properly optimised entry containing relevant information regarding your geographical location and business type will be very beneficial in attracting potential customers.
We’ll optimise your website to smooth out any issues on your pages and on the back-end of your site which may be harming your ability to rank well in the search engines. This will include (among others) making sure that your keywords are correctly positioned in the on-page tags and content, that the page title, description and headers are set up properly, that you have the sort of site-map that Google likes to see and that the mobile friendliness and loading speed of your site are up to scratch.
We’ll build your citations, which are mentions of your business name, address and telephone number (often known together by the acronym “NAP”) on websites and online directories which are relevant to your industry and location. The NAP needs to be consistent across all websites and directories because even small differences between citations can cause Google to lose trust in the information being presented which can then affect your ranking. We’ll make sure your business NAP information is accurate and consistent across a wide range of the most important and relevant sites.
We’ll build you the backlinks from other sites that are still an important part of obtaining a good search ranking. In the early days of SEO backlinks used to play a crucial role in the search listings as the search engines viewed them as a “vote” for a site, and as a result the more backlinks you had the better no matter what the source might be. However these days the number of backlinks is not deemed to be as important as the quality of the link itself, and Google in particular prefers to see links from established and trusted sites as well as sites that are relevant to your industry or content. We’ll identify the websites that meet these requirements and will handle the process of approaching the owners to request a link back to your site.
We’ll set up a customer review strategy, as both the search engines and prospective customers regard positive reviews of a business from a variety of sources as important signals that you are a trusted site. Reviews are appearing more and more in the local search listings and people about to make a buying decision are more likely to choose your business over your competitors if you have a larger number of good reviews than they do. We’ll put a system in place to encourage your satisfied customers to upload positive reviews of your business and the experience they received from you to a variety of important and respected review sites. Also, in the event that you ever receive a bad review from a disgruntled customer your timely response, and the manner in which you respond, can be another factor in building trust, and therefore it becomes very important for you to have an effective strategy in place to deal with such a situation if it should ever arise.
We’ll optimise your social media visibility to attract more customers and positive word-of-mouth, including setting it all up if you don’t have a social media presence, and working with you to extend it if you do. This should not only include Facebook and Twitter but also Google+ and Pinterest (and, if relevant, LinkedIn and YouTube). Social media engagement is fast becoming a factor that search engines take into account, and social media profile pages are beginning to appear in search results alongside the other entries, meaning that a search engine user is just as likely to click on that as on the link to a website, particularly as they will often feel more personal than webpages. Furthermore, social media websites operate as search engines in their own right giving you an additional means of attracting people to engage with your business. There is no doubt that social profiles matter to both search engines and searchers so there will be a definite benefit to any business that correctly uses them, particularly as engaging with social media users can be a source of future clients and of spreading your name and brand.
We’ll keep you up-to-date by sending you reliable and informative monthly reports showing in detail exactly what we’ve done for you in the past month and setting out what needs to be done in the following month. The reports are clear to read, easy on the eyes and will tell you what you need to know, including information on the performance of your keywords; your visibility and popularity on your chosen social media channels; the progress we’ve made in the buildng of backlinks and citations to your site; increases in website traffic together with a breakdown of the sources from which it’s come; the rankings of your site in the major search engines showing both how they’ve improved over time and how they compare with those of your competitors; and a project overview and summary to tie it all together.
|To find out more please contact us or take a few minutes to fill in our Local SEO Questionnaire to arrange a no-obligation meeting to discuss how we can help you.|